If you are planning to enhance your online presence in 2025 than it is important to understand how to use Google Keyword Planner. It is a very effective tool for those who want to improve their SEO or PPC (pay-per-click) advertising strategies. Whether you are a professional business owner marketer or content creator, a keyword planner can help you uncover valuable insights into what your targeted audience is looking for.
In this blog post, we will talk about every detail of Google Keyword Planner. So, stay with the blog for more details.
What is Google Keyword Planner?
Google Keyword Planner is a free tool from Google Ads to help users discover new keywords for the upcoming SEO and PPC campaigns. The tool offers keyword suggestions together with important metrics like search volume, level of competition, and cost-per-click data when you enter words, phrases, or websites that are relevant to your company. This lets you decide which keywords will work and provide you best reach to your target market.
For example, suppose you are looking for a specific service, such as Texas SEO service, the Google keyword planner will help you understand how often people will search this particular phrase, how competitive it is, and offer alternative keyword ideas that can trigger traffic to your website.
Is Google Keyword Planner Useful?
Well, Google created the keyword planner to help PPC marketers with their search campaigns. However, search engine optimizers have been using Google keyword planner to optimise websites for years as a free option.
Even if you are planning to choose to pay for the premium tools, still Google keyword planners research because it’s the only SEO tool on the market that aims to provide recommendations based on Google’s data.
How to access Google Keyword Planner?
- Sign in to Google Ads – To use keyword planner, you need to have a Google Ads account. If you don’t have one go to Google Ads and create an account for free.
- Navigate to keyword planner – after logging into your Google ads account, go to the tools and settings icon (the wrench at the top right corner), then click on keywords planner under the planning section.
- Set up your Google Ads account – If you are new to Google Ads, complete the setup process. You don’t need to create an ad campaign right away, but you’ll need an active account to access Keyword Planner.
Step 1. Discover New Keywords for Your Business
The first and most important step in using a keyword planner is discovering new keywords that are relevant to your Texas SEO services or any other local business. This helps you identify the customers you are looking for.
Click on Discover New Keywords. This will help you generate keyword ideas based on the business you’re running and the area you’re targeting.
- Enter your keywords or website
- Keyword-based search – If you have a good website, you can input your URL to let Google analyse it and suggest relevant keywords based on your current content.
- Location – As you are planning to find an effective SEO service in Texas, you must target users in specific areas of Texas.
- Language – Choose the language of your target audience.
- Review keyword ideas – Google will show you a list of suggested keywords related to SEO services all over Texas.
Along with keywords, you will notice –
- Average monthly searches – Indicates how often a keyword is searched.
- Competition – How many businesses are bidding on the keyword?
- Top of page bid range – The estimated bid price for PPC ads.
- Select relevant keywords – Choose keywords that align with your Texas SEO service, look for keywords that have a good balance of search volume and relatively low competition. These keywords will give you the best chance of ranking in Google search results.
Step 2. Obtain Forecast Data and Search Volume
After compiling a list of possible keywords, Google Keyword Planner lets you examine how well they perform. This aids in predicting how well certain keywords will work for both SEO and sponsored ads.
Press the “Get Search Volume and Forecasts” button. You can enter several keywords you’ve discovered using this opting to obtain more detailed information about their search volume and level of competition.
Enter or upload your keywords – To obtain additional information, manually enter the keywords you have chosen or, if you already have a list of keywords prepared, upload it. Then, click on ‘Get Started’.
Step 3: Optimize Your Content Strategy
Google Keyword Planner isn’t just for PPC campaigns – it’s very important in SEO. Once you’ve selected your keywords, use them to optimise your website and content for better local rankings.
- Target local keywords – Use location-based keywords like SEO services in Texas to cater to the local customers specifically. Including these terms in your website content, blog post, and services pages will improve your chances of ranking in local search results.
- Use long tail keywords – long tail keywords are longer, more specific phrases that often have lower competition but high intent. Having good keywords can help you target niche audiences that are actively looking for services like yours. These keywords can help you target niche audiences that are actively looking for services like yours.
- Track trends – To stay informed about any shifts in the number of searches or level of competition for the keywords you have selected, use Keywords Planner.
Step 4: Arrange the PPC Campaign Keywords
Keywords Planner can assist you in grouping your keywords into efficient ad groups if you are using paid campaigns to increase traffic to your Texas SEO services.
- Sort keywords by theme – Put keywords into grouping that make sense according to services or geographical areas.
- Modify your bidding strategy – Modify your keywords bids according to the degree of competition. Consider raising your bid for better ad placement if a keyword is very competitive but crucial to your company.
- Track Ad performance – Go back to Google Keyword Planner after your PPC ads have run to monitor the results and make any necessary adjustment to bids, keywords groups, or targeting.
Step 5: Monitor and Assess the Performance of Keywords
After creating your Texas SEO services with Keyword Planner, it’s critical to continuously monitor and modify your results.
- Track keywords trends – Keep tabs on how the competition and search traffic for your keywords change over time by using Keyword Planner. If certain keywords begin to lose their appeal, change your approach to concentrate on those that are becoming more and more popular.
- Modify your SEO and content strategy – To better serve your Texas audience, adjust your PPC advertising or content based on performance data. For example – you can make localized landing pages or blog posts aimed at a certain Texas city if there are more searches for SEO services there.
- Improve your targeted audience – If your Texas SEO services are location-specific, use the demographic and geoigraphic information to improve your targeting. You can modify your efforts to increase conversion rates by keeping an eye on local user behavior.
Concluding Remarks
An essential tool for anyone hoping to improve their Texas SEO plan in 2025 is Google Keyword Planner. You can choose profitable keywords, evaluate the competition, predict performance, and fine tune your SEO and PPC tactics for optimal outcomes by following this detailed guide. Knowing how to utilize Keyword Planner can help you expand your Texas based business and reach the correct audience, regardless of whether you are targeting companies Texas.
